Your next new hire might not be who they say they are—and that doesn’t mean the usual resume inflation. We’re talking about deepfake job candidates: AI-generated personas with fabricated identities designed to infiltrate your organization.
Recently, on the HRchat Podcast, Joelle Smith spoke about a trend shaking the foundations of modern recruitment – identity fraud. According to Joelle, employment-related identity fraud has skyrocketed, with a 30% increase in 2025 alone. And it’s only getting worse. Experts now forecast that one in four candidates could be using deepfake technology by 2028.
Listen to the podcast episode and check out a blog recap here: https://hr-gazette.com/joelle-smith-why-identity-first-hiring-is-the-new-hr-imperative/
