Maureen J. Lally is the Chief Marketing Officer at First Advantage. She is a globally recognized marketing executive and digital transformation leader who brings more than 30 years of experience driving brand innovation, customer-centric growth, and enterprise-wide transformation across diverse industries including HCM technology, financial services, healthcare, retail, construction, and consumer products.

She has held executive marketing roles across the U.S., Europe, and Asia, where she built and led high-performing teams, redefined brand strategies, and delivered measurable business outcomes, including record-breaking sales and customer retention. She is a dynamic and strategic leader known for her deep understanding of the customer journey, data-driven decision-making, and commitment to excellence.

Before joining First Advantage, Maureen was the Chief Marketing Officer and Vice President of Marketing & Communications at Paychex, where she led a transformative rebranding and digital marketing overhaul that significantly elevated brand visibility, accelerated demand generation, and deepened customer engagement. Prior to Paychex, she held senior leadership roles at Johnson Controls/Tyco, where she unified multiple business units under a single marketing strategy and delivered measurable growth across product and service lines. Her career accomplishments also include an international leadership opportunity with Danfoss in Europe, where she further honed her global perspective.

Across every role, Maureen has consistently driven innovation, operational excellence, and business impact through strategic brand positioning, digital transformation, and customer-first marketing. Maureen was recognized as one of the Top Women Leaders in NJ in 2023 and named a Women of Excellence Award recipient in Rochester Business Journal.

Maureen is also a passionate advocate for diversity, corporate responsibility, and creating meaningful customer experiences. In addition to her executive leadership, she has served on corporate foundation and nonprofit boards, and is a frequent speaker on leadership, innovation, and marketing strategy at global industry events.