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First Advantage Customer Care Executives to Speak at Salesforce Dreamforce Conference, Sept. 13

First Advantage’s Victor Sachs, senior vice president of Global Customer Care, and Delia Medina, vice president of Customer Care Innovation, will be featured by Salesforce at the upcoming Dreamforce conference for a fireside chat, “3 Steps to Prepare Your Company for AI-Enhanced Self-Service,” on Sept. 13 at 9:00 a.m. PT.  

Sachs and Medina are instrumental in driving the advancement of First Advantage’s acclaimed Customer Care team. Their efforts have focused on enhancing both employee and customer experiences through the incorporation of cutting-edge technology, including the Salesforce Service Cloud customer relationship management (CRM) platform. They have also been integral in the seamless integration of a new phone system and Interactive Voice Response solution into the Salesforce Service Cloud Voice platform and empowering team members across the globe by providing the right tools and delivering industry-leading Customer Care for First Advantage clients and their candidates.

Dreamforce is an annual technology conference and event organized by Salesforce, a leading CRM software company. Dreamforce brings together business professionals, industry leaders, developers, customers, and partners from around the world to learn about the latest innovations, trends, and best practices in the fields of cloud computing, CRM, marketing automation, artificial intelligence, and more. 

The event typically features keynote speeches from prominent industry figures, hands-on training sessions, workshops, networking opportunities, and product demonstrations. It has become one of the largest and most influential technology conferences globally, attracting thousands of participants each year.

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